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PAID ADVERTISING.

Meta, Google, TikTok, Snapchat, and Instagram campaigns built around cost-per-inquiry, not vanity clicks. Every dollar is tracked back to pipeline.

WHERE WE RUN

FIVE PLATFORMS. ONE STRATEGY.

We pick the channels that match how your buyers actually shop, then unify reporting across all of them.

01

Meta Ads

Facebook & Instagram campaigns built for cost-per-inquiry, not reach.

02

Google Ads

Search, Display, and Performance Max campaigns that catch buyers at intent.

03

TikTok Ads

Native-feeling creative that performs inside the feed, not around it.

04

Snapchat Ads

Younger-audience acquisition with the same cost-per-inquiry discipline as every other channel.

05

Creative Testing

Structured A/B testing on hooks, angles, and offers — every week, not once a quarter.

06

Conversion Tracking

Server-side tracking and CRM-level attribution so every inquiry traces back to its ad.

95%
CLIENT RETENTION RATE
3.2x
AVERAGE ROAS IMPROVEMENT
$16.20
MORTGAGE COST PER INQUIRY
358
REAL ESTATE INQUIRIES IN 45 DAYS
WHAT’S INCLUDED

EVERYTHING IN THE ENGAGEMENT.

One team runs the whole paid media engine, from strategy and creative to tracking and optimization.

  • Account audit & strategyA full review of past campaigns, tracking, and audiences before we spend a dollar.
  • Campaign buildCampaign, ad set, and audience structure designed around cost per inquiry.
  • Ad creative & copyStatic, video, and carousel ads written and designed for each platform.
  • Instant forms & landing pagesInstant forms or landing pages matched to each offer and audience.
  • Conversion trackingPixel, Conversions API, and CRM-level attribution set up and verified.
  • Weekly creative testingNew hooks, angles, and offers tested every week against the current winners.
  • Budget managementDaily pacing and budget shifts toward the campaigns producing the cheapest qualified prospects.
  • Reporting & reviewsA live dashboard and regular reviews tied to inquiries, appointments, and revenue.
HOW IT WORKS

FROM KICKOFF TO RESULTS.

Audit & strategy

We review your accounts, offer, and market, then map which platforms and audiences to start with.

Week 1

Build & track

Campaigns, creative, instant forms, and tracking are built and tested end to end before launch.

Week 1–2

Launch & learn

Campaigns go live with multiple audiences and creatives so the data shows what works fast.

Weeks 2–4

Optimize & scale

We cut what underperforms, scale what works, and keep testing new creative every week.

Ongoing
WHO IT’S FOR

BUILT FOR SALES-DRIVEN BUSINESSES.

Paid media works best when every prospect is worth real money. That’s where we focus.

Real Estate

Brokerages, teams, and developers who need a steady flow of buyer and seller inquiries, with follow-up fast enough to beat the portals.

Insurance

Agencies in life, health, and P&C that need consented, qualified prospects on the phone.

Mortgage

Brokers, loan officers, and lenders who need compliant campaigns that produce applications, not just clicks.

RESULTS

WHAT THIS LOOKS LIKE IN PRACTICE.

A few of the paid campaigns we’ve run for clients.

Agriculture
396 inquiries
under $0.15 per inquiry
Meta & Google Ads · 90-day campaign
Mortgage
70 inquiries
at $16.20 per inquiry
Meta Ads · 30-day campaign
E-Commerce
4.6x ROAS
on a 45-day product launch
Meta Ads · catalog + retargeting
See all case studies →
FAQ

COMMON QUESTIONS.

How much do I need to spend on ads?
It depends on your market and goals. We work with monthly ad budgets from under $2,000 up to $15,000+. On the strategy call we’ll look at your market and recommend a starting budget that can produce enough data to optimize, then scale what works.
Is ad spend included in your fee?
No. Ad spend is paid directly to the platforms (Meta, Google, TikTok, Snapchat) from your own ad accounts, so you keep full ownership and visibility. Our management fee is separate and set out in your proposal.
Who owns the ad accounts and data?
You do. We work inside ad accounts, pixels, and audiences that belong to your business. If we ever part ways, everything stays with you.
How soon will I see prospects?
Most campaigns start generating inquiries within the first one to two weeks after launch. The first 30 days are about finding the winning audiences and creative; cost per inquiry usually improves from there as we cut what doesn’t work.
Which platforms should I be on?
The ones your buyers actually use. Search (Google) captures people already looking; Meta and TikTok create demand and are usually cheapest per inquiry. Most clients start with one or two platforms and expand once cost per inquiry is proven.
How do you report on results?
You get a live dashboard plus a regular performance review covering spend, prospects, cost per inquiry, and, where your CRM is connected, booked appointments and closed deals by campaign.
FROM THE BLOG

RELATED READING.

Guides and benchmarks from our paid media team.

All articles →
95% CLIENT RETENTION RATE
Insurance Real Estate Mortgage + more Insurance Real Estate Mortgage + more
A CERTIFIED, SENIOR TEAM

NOT A MIDDLEMAN. A TEAM THAT MANAGES THE PLATFORMS DIRECTLY.

Google Ads Certified
Meta Blueprint Certified
TikTok Ads Certified
Snapchat Certified Partner
PROGRAMS

PAID MEDIA PROGRAMS BY INDUSTRY.

Free strategy call

GET A FREE AD ACCOUNT AUDIT.

We’ll review your campaigns, tracking, and cost per inquiry, and show you where budget is being wasted. No commitment.

  • Where your inquiries are coming from, and what each one costs
  • Where prospects are leaking between click and booked call
  • A clear plan for the next 90 days
No credit card. No commitment. 30 minutes.

You’re on the list

A member of our team will reach out within one business day to book your call.

TURN AD SPEND INTO PREDICTABLE REVENUE.

Book a free strategy call and see exactly what a full-funnel campaign could generate for your business.

Get Started
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