CX Digital is a mortgage broker marketing agency for brokers, loan officers and lenders in the United States. We run paid advertising, SEO, landing pages, social media, content and CRM follow-up within credit advertising rules, so more borrowers who are comparing options become applications.
A member of our team will reach out within one business day to book your call.
Rate shoppers talk to whoever calls first, often within minutes.
Credit offers have strict targeting and copy rules that trip up generic agencies.
Campaigns that aren’t tracked to closed loans keep spending on what doesn’t convert.
We run compliant campaigns for your business only and respond the moment a prospect comes in, so you’re the first call, not the fourth.
Six services, run by one team and reported in one place. Take one or all of them.
Credit is a restricted category on the major ad platforms, and mortgage advertising has its own federal and state rules on top.
Mortgage ads shown to US audiences have to be declared under Meta’s special ad category for financial products and services, which replaced the earlier Credit category. Targeting by age, gender or ZIP code is not available, location targeting has to cover a radius of at least 15 miles, and lookalike audiences are replaced by a restricted version.
In the United States and Canada, Google restricts credit and consumer finance advertisers from targeting or excluding people by gender, age, parental status, marital status or ZIP code. Keyword, city and radius targeting are still available.
Quoting certain loan terms in an ad, such as a payment amount, a down payment or the loan term, triggers a requirement to show further disclosures including the APR. We do not put rates or payment figures in ads unless you supply the approved wording and disclosures.
Federal rules prohibit misrepresentations in mortgage advertising, for example about rates, fees, approval or government affiliation. Copy avoids guaranteed-approval and lowest-rate claims.
Mortgage loan originators are licensed or registered through the Nationwide Multistate Licensing System, and many states require the NMLS ID of the originator and company to appear in advertising, including social media. You give us your IDs, licensed states and required wording, and campaigns only run where you are licensed.
Ads and pages go to you or your compliance contact for approval before launch. Budgets and results are reported in USD.
This is general information about advertising rules, not legal advice. Platform policies and regulations change, and your business remains responsible for its own licensing and compliance. We build to the requirements you and your compliance contact give us.
Loan types, markets, and the borrowers you want.
Compliant campaigns and pre-qual pages go live.
Every inquiry gets an instant reply; qualified ones are booked.
Spend shifts toward campaigns that produce applications.
Results from campaigns we’ve run for clients.
Guides on mortgage marketing and costs.
Book a free 30-minute call. We’ll review your current setup and show you exactly what we’d run for your business. No commitment.
A member of our team will reach out within one business day to book your call.
